You've generated the lead through your great online efforts, you built rapport and created value, now what? Close the sale. If you did well with the previous 2 steps, the customer will sign up for your service or purchase your product, and don't be fooled this is actually when the sale begins to capture a lifetime customer. 5 quick ways to capture this person for life. 1. Contact MUST be made with the lead ideally within 5 minutes of being generated. The stats for converting a new lead drop off significantly each minute you don’t contact them.
2. If you are unable to contact within the first 5 minutes and you left a message or an email, contact each person 3 times within the next 3 days following the generation. Various methods can be used; email, call, Thank You Note, text… be creative.
3. If no contact is made within the first 3 days, continue to contact once a week for a month. Make sure to provide value with each contact, don’t use the same method or message each time.
4. If after a month there is still no response , continue to follow up each month for the next 3 months. Announce specials for the month, news for the industry.
5. If after 3 months still no response, add to a monthly auto – email list. When contacted make sure to continue to provide value through email campaigns and new reasons for the customer to go back to your website. Next Cup of Joe-- Follow UP
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