After you have generated the lead and sold them on your service or product it is CRUCIAL to keep them connected to your company. It is much cheaper to retain a customer than to generate a new one. 3 quick tips of advice for customer retention
1. Customer retention begins with how you treat them during the initial sales process. You want to make sure that you create Raving Fans of your company after each product or service you sell. Many companies ensure this service in different ways, I would suggest to customize a process that works for your company.
2. Brand Growth- a strong brand and continued growth will also ensure that customers are proud to tell others that they used you for a service or purchased your product.
3. CRM- a customized CRM with multiple and varied touch points to your consumer are valuable at creating a future customer. Utilize social media like Facebook, Twitter, Youtube as a way to keep in touch with clients without bothering them. Also, plan a every other month email promotion campaign to bring people to your site.
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