Featured Company - Pepsi Co

Having just finished my MBA in marketing at the University of Utah, I have become addicted to analyzing commercials ie: target markets, purpose of the commercial, promise and reason why their product is the best. 

Last night while I was watching some TV, I saw a great commercial by Pepsi about selling their Diet Mtn Dew product. Mtn Dew is one of my favorite drinks and has done a great job at branding itself as the Extreme drink within the 15-35 age range. With its Diet Dew commercial it was clear that they are marketing to an older generation with the way it showed 3 people in an office setting drinking the Mtn Dew and showing off their Eagle Tatoos. Great commercial that I have included below.