So you spent all of that time and effort with PPC campaigns, social media events, and Google natural search techniques, and now your work is paying off with website traffic. What do you do next? First, you need to make sure that you actually have a valuable sustainable product in the eyes of your consumer. Your landing page that you advertised needs to be clean, simple, and immediately show the consumer their WIIFM (what's in it for me).
This is where all of your efforts into understanding your consumer and marketing toward your target market pay off. However, what works today may not always work tomorrow, so be willing to be flexible to change in this Information Age. Continually focus on ways to better serve your consumer with your product or service and make sure that its reflected on your site.
Second, once you have captured the client and got them to your website, you need to create value for them to sign up for continual service whether it be subscribing to a blog you have or ordering a product. The end goal here is to get the contact information because it is a lot cheaper to retain a client then to find a new one.
Last and most importantly, implement CRM systems to keep your client. The initial sale is just the beginning to hopefully a long relationship of trust and service to a consumer. Make your CRM system simple to understand for your employees and also make sure you create just enough future touch points with a consumer to keep you in their sub-conscious. Whatever you do, don't bug them. You ever want a consumer to click that unsubscribe button on the bottom of your emails. This is why it is crucial in your email campaigns to make sure every email creates value or is of worth to your target consumer.
Thoughts?
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