What are your Company's online goals?

Today I wanted to go over some basic online goals to produce business. What are your online goals?  What are you trying to accomplish?  Some web sites merely want to be an information provider, but if you want your web site to become a virtual seller then you probably have these three goals…

Typically you want the person visiting the site to do one of the three things:

1. Fill out a form with their information so your sales team can contact them
2. Sign up for a continuing monthly service or purchase a product
3. Have the potential lead contact you through phone, e-mail, or a live chat

A successful online sale will happen when the potential lead does one of these three things.  

1. Builds Rapport or Trust with your company
2. Sees the value provided by your company
3. Signs up for your service or orders your product. 

Now the question you need to ask is,  "What can I put on the web site to close the sale so the potential lead will do one of those 3 things?"  To answer this question we can simply reference the sales process:

The sales process of the web site should be geared towards the target market of the company. For example, you would create rapport, provide value, and close the sale differently for consumers than businesses.  For businesses you would provide value by showing them how you can save them time & money, increase efficiency, convenience, and profits.


I will get further into the sales process with the next Marketing Cup of Joe.