1. Contact MUST be made with the lead ideally within 5 minutes of being generated. The stats for converting
a new lead drop off significantly each minute you don’t contact them.
2. If you are unable to contact within the first 5 minutes and you left a message or an email, contact each person 3 times within the next 3 days following the generation. Various methods can be used; email, call, Thank You Note, text… be creative.
3. If no contact is made within the first 3 days, continue to contact once a week for a month. Make sure to provide value with each contact, don’t use the same method or message each time.
4. If after a month there is still no response , continue to follow up each month for the next 3 months. Announce specials for the month, news for the industry.
5. If after 3 months still no response, add to a monthly auto – email list. Continue to make sure that you auto email campaigns provide enough value so that HOT leads don't become UNsubscribers.
Next Post....Lead Retention
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