Skull Candy Ad Review

I saw this great commercial from Skull Candy the other day. Skull Candy is embeded as a company for the action sports enthusiast. Through this brand positioning, Skull Candy has 2 unique audiences. First, the actual participants in Action Sports (Skiing, Snowboarding, Skateboarding, etc) Second, it has captured the spill over effect to those who WANT to be participants in action sports. This has proved to be successful, and along with new brand extensions such as shirts and backpacks, Skull Candy appears to continue its enormous growth and remain entrenched as the number 2 distributer of headphones worldwide.

This commercial does a great job at hitting its target audience as well as its secondary audience, and the tag line, Every Revolution Needs a Soundtrack fits perfectly with the people it wants to purchase its product.

Take a look.