Email Campaigns

 What is the Key to email campaigns? How do you measure success with an email campaign? How often should you do email campaigns? These are all questions that you need to address when formulating your strategy. Some quick thoughts and tips:

1. Formulate tests and a different creative for each group you are trying to reach. By testing different ideas and ads you will be better able to see which ideas work and which don't.

2. When you make the creatives for the email campaigns try to formulate each one to appeal to different personality types ie. Have lots of data, comparison, and reviews for the analytical minded people. Have testimonials of how great the product is and how everyone is using it for those who seek to have everything that is currently Hip, and be quick and too the point of why and how to purchase the product quickly to those who are quick start minded. 

3. Track your numbers of success, whether its click through rate, revenue from the campaign, or page impressions on your gateway site, find a way to see the success of the project. If one campaign is more successful on revenue but less on click through rate and vice versa on another campaign, find a way to combine those two campaigns to create a efficient, effective way to reach people. 

4. DON"T BOMBARD PEOPLE, through analysis of your numbers and customer surveys you can find out what the optimal amount of emails that you should send is. Use your numbers effectively to produce less unsubscribers and more devout customers.